Renowned both domestically and internationally for its stunning sunrises, mountain railway, and tea plantations, the Alishan National Scenic Area continues to captivate visitors with its unique charm. To further enhance local industry vitality, the Alishan National Scenic Area Administration of the Tourism Administration, MOTC, has carefully evaluated the area’s recreational resources. By leveraging its rich natural assets—including sunrise views, sea of clouds, forests, sunsets, mountain ranges, fireflies, white-faced flying squirrels, and Mikado pheasants—and integrating them with the area’s vibrant cultural resources such as tea and coffee industries, Tsou indigenous culture, and historic mountain railway, the administration aims to create a truly immersive and one-of-a-kind tourism experience. Focusing on the concept of “refined, in-depth, niche” travel, six themed tour routes have been designed: Tea, Coffee, Railway, Indigenous Culture, Ecology, and Romance. These are co-developed with local industry partners to guide visitors into a deeper appreciation of Alishan’s natural and cultural beauty. In addition, the destination service website Alishan Easy Go has been launched, allowing travelers to easily plan their own itineraries, manage their budgets efficiently, and fully experience the delightful surprises throughout the Alishan National Scenic Area.